Kudos are in order for The Lego Movie’s marketing team. They have managed to put a spin on the usual behind-the-scenes featurette used to promote a film, and have delivered an amusing marketing piece using interviews with the characters from the film. It’s full of quirky moments and in-jokes. We all know that Morgan Freeman’s voice could sound great reading the damn phone-book, so he does just that. Check out this great featurette, which has us even more excited for the upcoming movie.
Directed by Phil Lord and Christopher Miller (the duo behind 21 Jump Street and Cloudy With a Chance of Meatballs). Check out the film’s official synopsis and poster underneath the featurette.
Official synopsis for The Lego Movie:
An ordinary guy named Emmet (Chris Pratt) is mistaken as being the Master Builder, the one who can save the universe. With the aid of an old mystic Vitruvius (Morgan Freeman), a tough young lady named Lucy (Elizabeth Banks), and Batman (Will Arnett), Emmet will fight to defeat the evil tyrant Lord Business (Will Ferrell) who is bent on destroying the universe by gluing it together.
ETA: USA – 7 February, 2014. AUS – 3 April, 2014.