It’s always unfortunate when there’s a lot of negativity surrounding a film before it has been released.
The Ghostbusters reboot had an uphill climb to start off with. The original property is held in high regard, so it was understandable that news of a reboot was received with mixed opinions. And then that first trailer was released, earning itself the title of the most ‘disliked’ movie trailer to ever hit YouTube. The new trailer isn’t getting a ton of love either, another unfortunate step on the way to release.
Speaking to Famous Monsters of Filmland magazine, director Paul Feig addressed the hate the first trailer received.
“Fellas, we have over 60 million hits. So let’s put it in context a little bit. … All I can ask is, people, either give us a chance, or you don’t have to see it,” Feig said.
“I’m really proud of it. … I think it’s fun. I’m so proud of my cast. I think the cast is so good, and they can stand in the footsteps of who came before, because they’re such funny people but they’re different. That’s all you really want out of a comedy at the end of the day, is something different and new, and to just see great people do it.”
To be fair, one shouldn’t get into the practice of judging a film before seeing it, but the general populous has spoken: The trailers simply aren’t very good. If you ask Feig, some of that hate may be coming from expectations that the reboot would be a retread similar to the original.
“You get your first bite of the apple watching a trailer. Everyone has a million different ideas of what this movie is going to be. I think a lot of people thought we were going to take the original script and just flip it, so that Melissa’s going to be Venkman, and Kate’s going to be Ray Stantz! And you’re like, ‘Well, no, we would never do that.’ Nobody knows what you’re doing, so it could be anything. … For us, we just needed to plant a flag and go, ‘Here’s kind of how some of the stuff in the movie is!’”
Feig also pointed out that his previous films haven’t exactly had great trailers, which is true. Bridesmaids and Spy, for example, had mediocre trailers but both ended up being successful, funny pictures, at least in this writer’s opinion.
“My movies, for some reason, are really hard to do trailers for, because my comedy all comes from context, really,” Feig explained.
“I’m not the guy who’s like joke-joke-joke, and here’s a one-liner one-liner one-liner. I do have those, but you have to get to know the characters, you have to settle in with them to get to know their personalities, saying, ‘Oh, that’s funny because that character doesn’t normally do this.’”
Let’s hope that Feig’s Ghostbusters reboot is simply suffering from poorly structured trailers and the film itself is an exciting, hilarious winner. We’ll all find out when the film opens in Australia on July 14 and the U.S. on July 15.