Almost everyone knows it at this point: once the first end-of-film credits hit the screen during a Marvel movie… don’t move.
Indeed, I internally yell at people that are walking out of the cinema with oh-so valuable scenes still to come. It’s often there will be more than one scene; Guardians of the Galaxy Vol. 2 had five!
And to think: Iron Man, the film that kicked off the MCU, almost didn’t have a post-credit scene at all. Thanks goodness for director Jon Favreau and, of course, the support of Marvel head Kevin Feige.
Those that stuck through the credits in 2008’s Iron Man were treated to the following:
“That [scene] was a bit of a lark,” Favreau has explained to EW. “I wanted to include Easter eggs that the fans would appreciate and we thought the idea of a post-credit scene it could be fun. It was something that wasn’t really in the script originally. But I thought the idea of Nick Fury being Sam Jackson would be really fun, because when Nick Fury was reimagined in The Ultimates [comic book] they recast him as Sam Jackson, and I thought that that would be a really good nod to the audience.”
Of course, the scene would be much, much more than just a nod for comic fans; it would be hinting at the hugely successful cinematic universe that was about to unfold on to the unsuspecting audiences of the time. The creative master that is Feige knew this, and proceeded to help Favreau in carefully choosing what Fury would have to say.
“Kevin really lit up. We worked on that dialog together. We were very careful how we selected the words. ‘You’re part of a bigger world now, a bigger universe,’ and ‘the Avengers Initiative,’ laid breadcrumbs for what was to come. We had the idea that we would somehow group these characters together, that was part of what would happen, but a lot of things had to go right for that to happen, so we were really just laying out a basic mission statement of purpose, to show our intent, and thinking that the few people who would linger in the theater would be the ones who would appreciate it most.”
Flash forward ten years and the MCU has become a pop culture staple, a box office behemoth that has raked in $US14.6 billion and counting. We’ve got the first of the two culminating Avengers films coming up, and you can only imagine the importance of the post-credit scenes that lay there.
Avengers: Infinity War will arrive in Australia on April 25 and opens in the U.S. on April 27.