Need For Speed Featurette Introduces the Film

Need for Speed’s marketing has been pretty consistent. There have been behind-the-scenes videos focusing on the crazy stunts and on Aaron Paul’s stunt driving, but this one is the first featurette that basically introduces the film. The marketing piece has Aaron Paul (Breaking Bad) saying, “We can really go anywhere with the story, as long as we just use incredible cars.” This can either be a good thing or a bad thing, but car aficionados will no doubt be ecstatic. The marketing thus far has driven home the fact that director Scott Waugh (Act of Valor) has decided to embrace as many live-stunts as possible. Admittedly, we’re kind of excited with the level of vehicular mayhem promised. Here’s hoping that they’ve put as much effort in the screenplay as they have in the stunt-work.

Need for Speed stars Aaron Paul, Dakota Johnson, Dominic Cooper, Imogen Poots, Michael Keaton, and Kid Cudi.

Official synopsis for Need for Speed:

The film centers around Tobey Marshall (Aaron Paul), a blue-collar mechanic who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Bonet (Imogen Poots) looks like it will save Tobey’s shop, a disastrous race allows Dino to frame Tobey for a crime he didn’t commit, and sending Tobey to prison while Dino expands his business out west.

Two years later, Tobey is released and set on revenge — but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon — the Super Bowl of underground racing. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.

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ETA: AUS – 13 March, 2014.  USA – 14 March, 2014.