‘No Time to Die’ Super Bowl Ad Teases Deadly Secrets for Bond

Universal Pictures International

What could Bond be in for in his 25th chapter?

Whatever it is, the marketing has been making it look like a gamechanger for the iconic character. After the somewhat underwhelming Spectre unveiled that Christoph Waltz’s villainous Ernst Stavro Blofeld had a big hand to play in what Bond went through in the previous Daniel Craig-starring films, it appears that there’s even more in store to surprise our hero.

“When her secret finds its way out, it’ll be the death of him.” That’s what we hear in the slick new Super Bowl ad that’s arrived for No Time to Die, which is only a couple of months away from release. “Her secret” seems to be referencing Léa Seydoux’s Madeleine Swann, who Bond fell for in Spectre, but that could be a fake out. And just who is the big new villain, Safin, played by Rami Malek?

Directed by Cary Joji Fukunaga (Beasts of No Nation, True Detective s1) and featuring a big cast that also includes Lashana Lynch, Ana de Armas, and Ralph Fiennes, among others, No Time to Die will be released in Australian cinemas on April 8 and hits the U.S. on April 10.

Official synopsis for No Time to Die:

In NO TIME TO DIE, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.

Universal Pictures International
Universal Pictures International


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Guillermo, Founder and Manager of Screen Realm, lives and breathes all things screen and pop culture. He has over eight years' experience in the media landscape in a career that has encompassed television, radio, and the online space. When he's not working hard on Screen Realm, you can find him at a local Sydney cinema or catching up on his ever-growing list of must-watch TV shows. He's also started a video podcast with his wife, Cassandra. Find the LOUD OBSERVERS right HERE.