The music video for Rihanna’s Star Trek Beyond track “Sledgehammer” is about to be released, and we have a sneak peak and featurette right here to whet appetites.
“Star Trek has been a part of my life since I was a little girl,” says Rihanna. “My dad really is the one who introduced me to Star Trek. It just took me one episode to fall in love.”
Getting an artist like Rihanna on the marketing campaign is quite a smart move on Paramount’s part, considering the artist’s popularity and the potential for her to attract non-Trekkies to the film.
Check out the featurette below and get a sneak peak at the music video beneath it. The official music video for “Sledgehammer,” the first music video shot entirely with IMAX® cameras, will be released tomorrow.
Star Trek Beyond, starring Chris Pine, Simon Pegg, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin, John Cho, Sofia Boutella, and Idris Elba, will be released in Australia on July 21 and in the U.S. on July 22.
Synopsis for Star Trek Beyond:
“Star Trek Beyond,” the highly anticipated next instalment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.