Jay Z, the rap artist formerly known as Jay-Z (his hyphen was let go…you can find it on Craigslist), has teamed up with director Mark Romanek (One Hour Photo, Never Let Me Go) for this ten-minute short film. It’s entitled Picasso Baby, also the name of his publicized track. The idea behind the short is to see how it would be if Jay Z performed to individuals instead of crowds. Well, there’s a lot of people there – not to mention the cameras – so I’m not sure how successful it is as an experiment. Regardless, it’s an entertaining short with appearances by Judd Apatow, Michael K. Williams, Taraji P. Henson, Alan Cumming, Adam Driver, Jim Jarmusch, Jemima Kirke, and many more.
Filmed at the Pace Gallery in New York City.
When it comes to music videos, director Mark Romanek has an impressive resume. He was responsible for Johnny Cash’s “Hurt,” Nine Inch Nails’ “Closer,” and Fiona Apple’s “Criminal.” He also worked with Jay-Z previously on the video for “99 Problems.”
This short film debuted on HBO last Friday night.
Jay Z’s new album, Magna Carta… Holy Grail, is out now.